The eyes have it

YPSILANTI, Mich. — Marla D. sent this link about Web site usability and how eyetracking studies have helped in Web site design (I'm posting this from Eastern Michigan University, where I'm also teaching a feature writing class). Here are her comments:

“I was astonished after reading this article on usability of a web page. The technology that was used to follow a readers eye patters on a home page or photos really proves that the content, layout, colors and graphics play a huge role in how effective the information is being relayed. I can relate this article to the comparing website assignment we just did. I thought one of the home pages was far too cluttered and my eyes kept jumping around.
Enjoy,

Marla”