HARTLAND TOWNSHIP, Mich. — I’ve required you to formulate a plan and meet a deadline — so this is my turn at detailing a
Twitter strategy.
For this blog, I’m proposing a two-part approach (Don’t forget, extra EC points if you tell me what you think about this in the comments below):
- Include a widget (gadget in Blogger) of my own tweets.
- Include a widget that searches Twitter for all posts related to "online journalism."
Before implementing No. 1, I have to decide how to brand the new account, and I've decided to create a separate identity for this site specifically geared toward this class (and I already have), as discussed the Mashable article “
How to: Build your personal brand in Twitter.” In the article, it noted how Mashable’s founder associated himself with his more famous brand on Twitter, so it's not necessarily a bad idea, although
some online journalism experts believe creating your personal brand is the way to go. (My name is also on the account and background also are on the account, so maybe I'm splitting hairs here).
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